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Keep your fees consistent across every platform with FeeSync

09 July 2026
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Amit Panday
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Article Summary

FeeSync helps dealers maintain consistent, accurate pricing across all vendors and customer touchpoints, ultimately supporting a more transparent buying experience.

The modern dealership relies heavily on technology. To keep operations running smoothly, the average dealer works with dozens of different automotive software vendors and systems.

However, introducing more tools makes maintaining consistent fee data increasingly difficult. As the automotive industry shifts toward greater pricing transparency, keeping fee data consistent across every system and customer touchpoint is more important than ever.

When fee updates must be managed manually across multiple platforms, the process is not only risk-prone but incredibly time-consuming. While many individual vendors have introduced their own fee UIs, the industry has lacked a single tool designed for the actual ongoing management of these fees.

Without centralized control, dealers are stuck in a bottleneck of repetitive updates that significantly raises the risk of human error. This operational drag not only leads to misaligned pricing between your online listings and the actual in-store buying experience, but it also introduces financial and reputational risks for both the vendor and the dealer.

FeeSync offers a simplified, centralized approach to managing your fees. While not a compliance platform itself, FeeSync helps dealers maintain consistent, accurate pricing across all vendors and customer touchpoints, ultimately supporting a more transparent buying experience.

What is FeeSync?

FeeSync is a centralized, dealer-controlled platform designed to simplify how fees are managed and shared across your vendors. The platform allows dealers to set fees in a single dashboard and automatically distribute them to connected tools.

Because these updates are made available to the vendors you've approved, your team can reduce repetitive manual entry and help keep pricing aligned across your operations.

Take control over your data

FeeSync is designed to give dealerships flexibility and operational oversight

  • Single-Point Updates: Update a fee once in FeeSync, and the change can populate across all your connected systems.
  • Customizable Vendor Access: Grant or revoke data access for your various software providers as needed.
  • Flexible Configurations: Customize fee structures to support brand-specific rules, regional requirements, or multi-store groups.

“Dealers shouldn’t have to chase updates across a dozen vendors every time their fee structure changes, and consumers shouldn’t encounter different numbers depending on where they shop. The infrastructure to fix this should exist at the industry level, not at the dealership level — and we’re in a unique position to provide it.”

—  Aaron Baldwin, President, Sales Solutions at Mobility Global

How automotiveMastermind connects FeeSync to daily workflows

FeeSync integrates with the systems your dealership already relies on to run your business.

For example, when paired with automotiveMastermind, updated fee data flows into marketing campaigns—helping your offers reflect the total selling price before they reach a customer.

Fritz, automotiveMastermind's AI assistant, can use this pricing data to help draft quick customer responses, giving your team a starting point to review and refine before sending.

From initial research through final contract, FeeSync helps keep your operations streamlined and supports consistent pricing throughout each stage.

A simpler solution for your vendors

FeeSync also benefits your software providers and vendors by delivering standardized, up-to-date fee data directly. This can reduce manual effort, simplify onboarding, and make sure your dealership has accurate, up-to-date fee data across your tools and customer touchpoints.

Take control of your pricing operations

It is time to move past the inefficiency of manual data entry and reduce the risk of pricing inconsistencies. By centralizing fee management with FeeSync, you can streamline operations, support stronger customer relationships, and deliver a more consistent buying experience.

Key Recommendation:

  • Establish a Regular Audit Schedule: While FeeSync helps make fee management and distribution across vendors easier, it does not automatically know what or how much your dealer-defined fees should be. We recommend reviewing your master fee list quarterly with your legal or compliance teams to confirm your figures remain aligned with evolving state and local regulations.
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