Brian Rhodes is Director of Vehicle Feature Strategy across the Core Technology practice at Mobility Global, leading research and product strategy across Connected Car, Software Defined Vehicle, Autonomy, Interiors, Lighting, Chassis, and E/E Architecture & Semiconductor.

His work spans the full vehicle technology stack from embedded hardware and infotainment systems to OTA update strategies, in-vehicle HMIs, and post-sale connected services. Brian partners closely with global OEMs across North America, Europe, Japan, and Korea supporting executive-level briefings, budget justification cycles, and strategy for emerging vehicle technologies. He leads the Feature Planning product initiative, designed to deliver OEM-grade feature intelligence at the trim and package level. Brian manages a globally distributed team of analysts and product specialists around the world.

He holds a Bachelor of Business Administration in Marketing and a Bachelor of Arts in Political Science from the University of Michigan-Dearborn. He is currently an MBA candidate at the University of Michigan Ross School of Business, further enhancing his strategic acumen.