EV momentum hasn’t disappeared in North America but it has shifted. Hybrid demand is rising again, incentives are tightening, and adoption remains uneven across the US, Canada, and Mexico. At the same time, Chinese OEMs are expanding in Mexico, regional trade rules are evolving, and digital ecosystems are becoming as important as hardware.
This whitepaper explores what these shifts mean for OEM strategy in 2026 and where leaders are recalibrating. Fill out the form to download.