At NADA 2026 in Las Vegas, we connected with hundreds of dealers and marketers to discuss how they can manage affordability pressures, compete smarter in a crowded market, and use our data-driven tools to:

• Identify new opportunities
  With Market Impact, you can track demand, market share, loyalty, and competition to generate smarter sales strategies for new and used vehicles.
• Make your first-party data actionable
  Polk Data Services empowers owners with best-in-class intelligence to grow revenue and save money.
• Reach the right buyers
  Polk Audiences has more than 1,000 segments for dealers to activate for in-market, service, trade-in initiatives, and more.
• Close deals at the best price
  Market Scan allows you to match payments across every step of the customer's journey with mScanAPI. mDesking also provides instant, transparent payment options across multiple lenders to close profitable deals fast.