Auto Insurance Shopper Insights

Real-time visibility into active auto insurance shoppers across the US.
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BENEFITS

​From Guesswork to Data-Driven Marketing

Auto Insurance Shopper Insights from Mobility Global delivers real-time visibility into who is actively shopping for insurance across the United States.

Powered by VIN-level prefill data sourced from online quote activity, the solution enables insurers to optimize marketing strategies, improve segmentation accuracy, and reduce acquisition costs with confidence.

This dataset reflects actual consumer behavior—not modeled or survey-driven assumptions—it provides a competitive advantage in today’s price-sensitive insurance landscape.

How We Help Enhance Marketing Strategies

Auto Insurance Shopper Insights turns data into action, helping you pinpoint the right shoppers, optimize campaigns, and drive stronger ROI. With Auto Insurance Shopper Insights, marketing teams can:

  • Launch smarter, faster, data-driven campaigns
  • Target high-value segments efficiently
  • Reduce costs and improve ROI
Why It Matters
Marketing performance depends on reaching the right consumers at the moment they are most likely to shop and switch carriers. Traditional datasets often lag or rely on modeled estimates, making it difficult to deploy budgets efficiently. Shopper Insights eliminates that guesswork by revealing real market activity as it happens. Insurers gain clarity on where to expand, where to shift media spend, and where retention risk is emerging.
Key Features
What's Included
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Comprehensive Shopper Intelligence

  • Shopper vs. total market comparisons​
  • VIN-level demographic and vehicle context​
  • Dashboard updated daily​
  • Up to five years of historical trends​
  • Dashboard access, reports, and raw data feeds​
  • Exportable CSVs for BI, modeling, or activation

Easy‑to‑Use Dashboard​

  • Filter instantly – geography, segment, and time period​
  • Insights at a glance – market share, shopper trends, and historical performance​
  • Downloadable data – export .CSV files for internal analysis​
  • Advanced reporting – automated monthly reports, secure FTP delivery, and ready‑to‑integrate APIs​
  • Increased Targeting Precision: Identify where high-value demographic cohorts are actively shopping.
  • Reduced Customer Acquisition Costs: Deploy spend more efficiently using accurate segment-level insights.
  • Lower Operational Costs: Replace multiple data vendors with one unified shopper intelligence dataset.
  • Enhanced Campaign Performance: Focus campaigns on markets with the strongest concentration of qualified prospects.
  • Improved LTV-to-CAC Ratio: Reduce wasted spend by aligning acquisition to shoppers most likely to convert.
  • Find your desired segments: Discover precisely where target segments are shopping in your geographies of focus.
Latest Insights & Events
Explore
New Year’s Briefing 2026
Ahead of the NADA Show 2026, see how macro trends and local market intelligence help dealers identify demand, target buyers and close profitable deals.
Data and forecasts
2025-12-21T00:00:00.000Z
10 min
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New Year’s Briefing 2025
Ahead of the NADA Show 2026, see how macro trends and local market intelligence help dealers identify demand, target buyers and close profitable deals.
Case studies
2025-11-30T00:00:00.000Z
2min
New Year’s Briefing 2024
Ahead of the NADA Show 2026, see how macro trends and local market intelligence help dealers identify demand, target buyers and close profitable deals.
Automotive consumer demand
2024-09-27T00:00:00.000Z
15min
New Year’s Briefing 2023
Ahead of the NADA Show 2026, see how macro trends and local market intelligence help dealers identify demand, target buyers and close profitable deals.
EV adoption
2023-04-30T00:00:00.000Z
100
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CONTACT US

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Tailor the perfect platform for your business. Speak with one of our representatives so we can craft the forecasts and reports you need.
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