Data Visualization

Enterprise EyeQ

From strategy to execution, we connect Tier 1 and Tier 3 to target the right buyer with the right offer, driving smarter spend, stronger loyalty, and more conquest sales.

Contact Sales

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FORECAST MODEL

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BENEFITS

Tierless strategies for maximum impact

One unified platform to connect strategy and data to drive incremental sales, optimize spend, and build loyalty.

A tierless activation process that delivers

Best-in-class enriched data combines Tier 1 intelligence with cleansed Tier 3 DMS inputs to create a trusted, unified customer view.
Machine‑learning‑driven insights align Tier 1 strategies with precise customer price sensitivity and vehicle affinity for smarter activation
OEM teams define campaign strategy then seamlessly exposed to the right dealers to execute targeted customer outreach through automotiveMastermind.

Deploying high-performing personalized private incentive campaigns

Target the right customers with the right personalized offer, not broad rebates
Reduce wasted incentive spend that can eat up 10–20% of revenue
Maximize true incremental sales, not giveaways

Smarter targeting that converts and builds loyalty

Use industry-leading data to prioritize the right buyers
Match offers based on purchase likehood, vehicle affinity, and price sensitivity to maximize ROI
Strengthen loyalty even when inventory is tight

FEATURES

What’s Included

Built on deep data, calibrated for your brand, designed for action.

CHAT TO SALES

Interactive UI with audience and offer parameters
Bi-directional data feeds
Integration into existing workflows
In-app campaign budget approval

Dealer specific automotiveMastermind marketing
Create and manage data clean room with opted in dealer DMS data
Proprietary per client calibrated Data Science models scoring
Client calibrated data science models scoring

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Essential information

FAQs

What data is being shared from Tier 3 with Tier 1?

Data sharing is kept at a minimum to enable campaign deployment and claiming of the incentive limited to the targeted audience.

For loyalty audiences how is the platform optimized to maximize incremental sales?

EEQ automatically scores all customer and vehicle combinations for various offer parameters with the goal to identify the diminishing point of return. At campaign creation, a control group is set aside to not only measure campaign performance but also continuously train the model.

How does EEQ integrate into existing Tier 1 workflows?

Recognizing that every client is unique, EEQ was designed with flexibility at its core, allowing customization including modifying vehicle keys to support automated processing and seamless claim validation within existing client workflows.

Are customer specific Private Incentives fair to the end consumer?

Our multi‑point machine learning algorithm relies exclusively on market interactions—such as service history, length of ownership, and mileage—to inform its insights. It does not use or have access to any protected attributes, including age, race, ethnicity, religion, or gender. Additionally, private incentives are tied to the customer and can be redeemed at any franchise dealership.

How does the data science model identify and prioritize in-market customers?

Our proprietary data science models are calibrated uniquely for each client and continuously score customers using real‑world behavioral signals. This enables the model to accurately determine who is in market and why, when they are most likely to return, which vehicle they are shopping for, and the optimal price point to influence their decision—so campaigns and offers are both timely and highly relevant.

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