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Vehicles in Operation (VIO) & New and Used Vehicle Data Analysis
Accurate vehicle market data for automotive OEMs, national sales companies and their dealers to gauge their success and benchmark against competitors.
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Benefits

Find accurate insights on vehicles in operation

Automotive Market Reporting provides several hundred million new and used vehicle insights, vehicles-in-operation (VIO), and owner demographics in a single web-based platform so you can easily assess your market share anywhere in the world.

Integrate proprietary data and visualize your markets with dynamic tables, graphs, maps and dashboards. Issue reports with automatically refreshed data each month. With simultaneous enterprise-wide access to the tool, your teams can achieve consistent reporting and boost operational efficiencies.

Use our market reporting tools to answer your strategy planning questions:

  • Understand brand/dealer selling patterns
  • Identify key trends and hidden opportunities
  • Develop targeted marketing strategies
  • Plan future parts inventory
  • Boost revenues from new and used car sales and services

Sales, marketing and product planning

  • How can I quantify actual sales trends of my vehicles?
  • What does the competitive situation look like across countries and regions?
  • How do I know if I am offering the right model in a specific country at the right price?

Re-marketing

  • Where can I find data on the used vehicle market?
  • Which used vehicle types are in high demand?
  • How does demand differ by owner age?
  • Where will my used vehicle offer spark the quickest turnover?
  • How quickly are new cars moving into the used car market?

Aftersales

  • What is my vehicle parc size, age, and scrappage development?
  • How will future vehicles-in-operation development impact my aftersales business?

Market Performance

  • What market trends are happening in different regions?
  • How can I measure my dealers sales performance?
  • Are my dealers selling in the right areas and how competitive are they?
  • How are my dealers performing in the car market?
  • Can my dealer network cover the sales potential in all of its regions?

Automotive Market Reporting Capabilities

  • Data cubes: Conduct automotive market research with multiple filters: units, sales, growth rates, shares, averages, vehicle age, brand, make, model, segments, geography down to postal code; display results using a variety of graphs; export data to Excel
  • Mapping: Analyze single regions, generate color-coded demand and competition maps, include dealer locations and demographic data, export maps
  • Predefined charts: Analyze different data sets and customize charts to individual needs
  • Lists and reports: Use standardized formats for monthly reporting and add customized reports by request
  • Multi-window view: Display different output types in separate windows or tabs, store view, refresh automatically with monthly updates
  • Saved and shared queries: Create queries and share with group members
Features

What's included

CHAT TO SALES

Global Market Reporting

New Vehicle Data (Global Market Reporting)

National monthly new vehicle data for up to 80 countries covering 97% of global vehicles sales, including:

  • Make, model, body type and technical details
  • Pricing and specification data
  • Owner type (private, fleet, rental)
  • Fuel and emissions details
  • Sales channel
  • Emissions details
  • 20 vehicle attributes
  • 7 years history
  • Geography down to the postal code
  • Owner demographics (in select countries)
  • 12-year forecasts are available separately

Applications: Sales, planning and marketing

  • Assess changing volume and market shares
  • Size, analyze and segment markets
  • Benchmark against competitors
  • Plan and control sales operations
  • Analyze product life cycles and craft a market-specific model strategy
Global Market Reporting - Subnational Data
  • Dealer performance
  • Regional potential analyses
  • Pump in/pump out
  • Yearly sales target

Applications: Market performance

  • Measure dealer performance
  • Set dealer sales targets
  • Support dealers in their sales and service business
  • Analyze regional and market segment trends
  • Develop targeted marketing strategy
  • See your competitors selling patterns
  • Link to Dealer Network Simulation system
Vehicles-in-Operation/PARC

Detailed analysis and forecasts in more than 45 countries, covering 90% of global VIOs by:

  • Age, make, model, body type, fuel type, cylinders, transmission, owner type
  • Size of PARC
  • Scrappage rate development

Applications: Aftermarket

  • Assess aftermarket volumes by country
  • Determine relevant market share
  • Understand the age of the vehicle population
  • Analyze parts/service potential for the aftermarket
  • Forecast parts by market or geography
  • Access five-year VIO forecasts by segment and model level
  • Link to WorldView for aftermarket information
Used Vehicle Data

As vehicles return from rental companies and the fleet sector, they need to be remarketed. Mobility Global offers transactions of used vehicles in more than 32 countries using proprietary algorithms to determine when a vehicle changes ownership, which can include:

  • +20 vehicle attributes
  • Segment, brand, make, model, body type, owner type
  • 5 years of history
  • Geography down to the postal code
  • Owner demographics (select countries)

Applications: Fleet/re-marketing

  • Understand the used vehicle market by country/geographic area
  • Analyze market share by brand and fuel type
  • Assess the age distribution of the used vehicle market
  • Shift inventory to meet future used vehicle demand
  • See your competitor's selling patterns

US & Canada Market Reporting

US & Canada Market Reporting - New Vehicle Data

Monthly new vehicle data for United States (including the District of Columbia and the Commonwealth of Puerto Rico) and Canada including:

  • Make, model, series
  • Owner type (private, fleet, rental)
  • 20+ vehicle attributes
  • Up to 10 years history available
  • Geography down to the census tract
  • Owner demographics

Applications: Sales, planning and marketing

  • Assess changing volume and market shares
  • Size, analyze and segment markets
  • Benchmark against competitors
  • Plan and control sales operations
  • Analyze product life cycles and craft a market-specific model strategy
Vehicles-in-Operation

Vehicles in Operation data for United States (including the District of Columbia and the Commonwealth of Puerto Rico) and Canada including:

  • Make, model, series
  • Owner type (private, fleet, rental)
  • 20+ vehicle attributes
  • Geography down to the census tract
  • Owner demographics

Applications: Aftersales

  • Assess aftersales volumes
  • Determine relevant market share
  • Understand the age of the vehicle population
  • Analyze parts/service potential
Used Vehicle Data

Mobility Global offers transactions of used vehicles in the United States (including the District of Columbia) and Canada:

  • Make, model, series
  • Owner type (private, fleet, rental)
  • 20+ vehicle attributes
  • Up to 10 years history available
  • Geography down to the census tract
  • Owner demographics

Applications: Pre-Owned

  • Understand the used vehicle market by geographic area
  • Analyze market share by brand
  • Assess the age distribution of the used vehicle market
AutoCreditInsight™

New and used vehicle counts with loan origination data

Mobility Global, in partnership with TransUnion, offers the most comprehensive, accurate and timely vehicle data with automotive loan origination activity.

Get 24/7 access to the current plus five years of new and used vehicle counts by month with depersonalized loan and credit information.

Our powerful web-based platform provides fast, flexible and powerful statistical querying, reporting and analysis to help you make better, faster decisions.

Learn More

Market Monitor

Selling Dealer New and Used Vehicle Insights

Learn More

FAQs

Automotive Market FAQs

How many vehicles were sold last year?

Global light vehicle sales for 2021 were 80.275 million units. For 2022-2029 forecasts, see light vehicle sales forecasts.

Global light vehicle sales are for vehicles less than six tons.

What is the market share of SUVs?
Since 2000, SUVs went from 3.5% to 30% of share within 96 countries, largely at the expense of wagons, hatchbacks, and sedans. Learn more about the marketplace
INDUSTRIES

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Tailor the perfect platform for your business. Speak with one of our representatives so we can craft the forecasts and reports you need.
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