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Vehicle Pricing Forecast

See the future of vehicle pricing, and plan for it.
Forward-looking price intelligence that unites powertrain, volume, and compliance foresight, giving OEMs a defensible foundation for pricing and planning decisions.
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Overview

The Unity Price Forecast delivers bottom-up forecasts of vehicle list prices across models, segments, and propulsion types, helping OEM pricing, planning, and strategy teams transition from traditional demand-based planning to advanced price-volume market planning.

Built on S&P Global Mobility's trusted Sales-Based Powertrain Forecast, it delivers a compliance-aware view of future prices that supports confident pricing, volume planning, and margin consideration.

Unlike traditional solutions based on historical or transactional data, our vehicle pricing forecast projects 12 years ahead, aligning pricing strategy with evolving regulations, market shifts, and electrification trends.

Unlike traditional solutions based on historical or transactional data, our vehicle pricing forecast projects 12 years ahead, aligning pricing strategy with evolving regulations, market shifts, and electrification trends.
Benefits

A defensible foundation for strategic decision-making

Bottom-up price intelligence
Forecast vehicle list prices at the model and variant level, which can be aggregated into segments and regions for a transparent, data-driven view of market price evolution.
Defensible planning inputs
Leverage validated forecasts to anchor pricing assumptions in credible, data-driven benchmarks that strengthen internal alignment and decision confidence.
Analyst-enriched delivery
Combine interactive dashboards with expert interpretation that links forecast shifts to real-world market, propulsion, and compliance developments — giving pricing teams confidence in every decision.