Demand Simulation Tool

Our Demand Simulation tool enables OEMs and National Sales Companies to reduce risk for investment decisions by calculating scenarios for different product strategies. The service enables users to run alternate scenarios based on different market and segment trends including economic framework, demand trends, life-cycle analyses and competition analysis. The simulations can be performed on all levels of the forecast: market, segment, make, model and body. All benchmarked against our base case forecasts.

The tool enables users to:

• Override Mobility Global forecasted total industry volumes
• Adjust the market share of a segment and see the implications on individual brand and models
• Measure how the growth of one brand would affect competitive models
• Add new vehicles and assess their impact on our models
• Adjust GDP, disposable income, unemployment, short-term interest rates, and crude oil prices