Polk Auto Direct
About Polk Auto Direct
PolkAutoDirect.com puts you in control with direct integrations to Facebook, Instagram and on-demand direct mail audiences. Offering flat-fee pricing packages aligned with your marketing and sales objectives, PolkAutoDirect.com lets you pick the audience and channel. All packages include sales tracking with an analytics dashboard showing vehicles purchased and locations of purchases.
Whether you manage one or more dealerships, PolkAutoDirect.com puts you in the driver’s seat to ensure your marketing messages are reaching the best prospects.
Polk Audiences: New Consumer Spend Segments
A new selection of Polk Audiences that leverages automotive transaction data to unlock conquest opportunities around service spending.
Dealers can now target households that are likely to spend at key merchant categories like auto shops, repair franchise shops and competitive dealers.
- Access the audience segments that improve campaign performance.
- Seamlessly onboard segments directly to your preferred channels.
- Track results and sales in real-time.
- Easy pricing
- 700+ segments
- Immediate access
- Multi-dealer management
- Sales measurement
Capabilities
- Complete access to Polk Audiences
- Audience selections made easy
- Direct integration with marketing channels
- Simplified packages and flat-fee pricing
- Weekly sales measurement included
- Available 24/7 via mobile or desktop
