Polk Auto Direct
A powerful audience management and attribution platform allowing dealers to create the best audience marketing strategy utilizing Polk Audiences.
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Platform
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BENEFITS
About Polk Auto Direct
PolkAutoDirect.com puts you in control with direct integrations to Facebook, Instagram and on-demand direct mail audiences. Offering flat-fee pricing packages aligned with your marketing and sales objectives, PolkAutoDirect.com lets you pick the audience and channel. All packages include sales tracking with an analytics dashboard showing vehicles purchased and locations of purchases.
Whether you manage one or more dealerships, PolkAutoDirect.com puts you in the driver’s seat to ensure your marketing messages are reaching the best prospects.
Self serve platform designed to simplify audience buying
- Access the audience segments that improve campaign performance.
- Seamlessly onboard segments directly to your preferred channels.
- Track results and sales in real-time.
Ad tech solutions designed for dealers
- Easy pricing
- 700+ segments
- Immediate access
- Multi-dealer management
- Sales measurement
See what's coming next
US Vehicle Launch Guide 2026-2027
Get the insights you need on upcoming US vehicle launch activity.
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FEATURES
Capabilities
- Complete access to Polk Audiences
- Audience selections made easy
- Direct integration with marketing channels
- Simplified packages and flat-fee pricing
- Weekly sales measurement included
- Available 24/7 via mobile or desktop
Latest Insights & Events
On the Radar: Current Trends, Insights and upcoming events
tags
mobility-global:pillars/sales-solutions
New Year’s Briefing 2026
Ahead of the NADA Show 2026, see how macro trends and local market intelligence help dealers identify demand, target buyers and close profitable deals.
Data and forecasts
2025-12-21T00:00:00.000Z
10 min
New Year’s Briefing 2025
Ahead of the NADA Show 2026, see how macro trends and local market intelligence help dealers identify demand, target buyers and close profitable deals.
Case studies
2025-11-30T00:00:00.000Z
2min
New Year’s Briefing 2024
Ahead of the NADA Show 2026, see how macro trends and local market intelligence help dealers identify demand, target buyers and close profitable deals.
Automotive consumer demand
2024-09-27T00:00:00.000Z
15min
New Year’s Briefing 2023
Ahead of the NADA Show 2026, see how macro trends and local market intelligence help dealers identify demand, target buyers and close profitable deals.
EV adoption
2023-04-30T00:00:00.000Z
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CONTACT US
Let's make things happen
Tailor the perfect platform for your business. Speak with one of our representatives so we can craft the forecasts and reports you need.