Chinese Automakers
Chinese automakers took 5.8% of new car sales in Europe in 2025, nearly double their share from the year before. Mobility Global projects Chinese car brands to reach 15.5% market share by 2035, with close to half of those vehicles built in Europe or Turkey instead of shipped in from China.
Outside Europe, the China automotive industry shipped a record 7.1 million vehicles worldwide in 2025, more than double 2022's total, with Chinese EV brands leading much of that growth.
The expansion of Chinese OEMs is quickly changing the competitive landscape upending business strategies for OEM automakers, suppliers and product planning teams.
Below, you'll find resources on Chinese automakers' global expansion, including our latest analysis, forecasts and consulting expertise.
Growth strategies vary across Chinese automakers
- BYD and XPeng are competing to deliver sub-15-minute charging through next-generation 900V+ vehicle architectures.
- The new-energy vehicle (NEV) legislation in mainland China has provided automakers with a significant competitive advantage.
- NIO is differentiating through innovation, showcasing SkyRide full-active suspension and steer-by-wire technology on the ET9.
- Mainland Chinese manufacturers routinely target vehicle development cycles of 18 to 24 months.
- BYD and Changan lead Greater China's EREV segment, which reached 1.233 million units in 2024 and represented 4.1% of light vehicle production.
- Chinese OEMs are projected to grow from 0% in 2020 to 12% in 2030 in Europe.