Dealers

OUTCOMES

Know your market and grow your business

Deliver the right buyers

Polk Audiences are predictive models created from insights found in the most robust automotive data in the industry. With over 30 years of owner and vehicle history, Polk Audiences are built from comprehensive analytics stemming from new, used and service transactions of each vehicle make and model sold in the United States.

true

Improve CRM

Your customers are your greatest asset and the need to better understand them is critical. Polk Data Services fortifies and strengthens first-party data so you can develop more effective messaging while reducing waste. With Polk Data Services, you make every impression count.

false

Build loyalty and prevent defection

automotiveMastermind’s loyalty and retention solutions empower dealers to retain customers by providing insights into which customers they should be marketing to, which offers will motivate them to buy and when to engage customers.

Loyalty Use Case

false

Sell more out of the service drive

automotiveMastermind automates the process of identifying high-value customers from the service drive, assessing factors like service history, spending patterns and potential for future purchases.

Service Use Case

Acquire new customers

automotiveMastermind’s Acquire solution helps dealers Identify and engage high-intent prospects not in your database, letting you Go beyond “spray and pray” with 1:1 personalized offers.

Conquest Use Case

Deliver fast, accurate payment data to close more deals

Achieve unparalleled precision in vehicle payment calculations. Maximize your profit potential with Payment Intelligence powered by Market Scan. Track every data class across OEMs, Dealers, Lenders and Municipalities to quickly calculate the best deal for you and the customer.