Polk Audiences
Leveraging ownership, loyalty and financial analytics to build segments that deliver results.
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Benefits
Best-In-Class Segments
Empowering OEMs and dealers to connect more effectively with customers.
Over 2,000 segments
- Built from a comprehensive understanding of auto buyers.
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Entire vehicle lifestyle
- New, used, service, trade-in and more – segments for every initiative and profit center.
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Complete coverage
- Segments across every make, model, segment, fuel type, and class in the US.
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Big Data
Unmatched breadth of automotive expertise and coverage
Multi-sourced for accuracy. Trained and scored against vehicle transaction data.
Polk Audiences are built from sales data, new and used vehicle information, financial data and demographics
- Over 30 years of owner history
- Full US coverage (not a sample)
- Data safe and privacy compliant
INDUSTRIES
Let our solutions encounter your challenges
OEMs and NSC
Improve speed, accuracy and impact to drive revenue and increase share.
Dealers
Best-in-class, data-driven solutions that save you money and grow retail sales.
Government agencies
Comprehensive data and resources that support public agencies to drive economic growth, optimize transportation infrastructure, promote sustainability, and reduce accidents.
Insurance companies
Power smarter underwriting, claims, and pricing decisions with the industry's most trusted automotive intelligence.
Platforms and publishers
Audiences that drive sales. Performance measured in real-time sales. Comprehensive and instant pricing data to process sales. All at your fingertips.
Aftermarket
Improve fitment accuracy, optimize inventory decisions, and uncover market opportunities with trusted automotive intelligence.
Lenders and banking
Comprehensive and instant pricing data to process sales. All at your fingertips.
Capabilities
FAQs
Where are Polk Audiences available?
Polk Audiences are available in all marketing and media channels including linear and advanced TV, digital, websites, social, out-of-home, direct mail, and email. They are available across every major data store and media platform. Audience packages are also available for clients that have a direct relationship with Mobility Global.
Are Polk Audiences built from modeled data?
Yes. Polk Audiences are predictive models built from the most robust automotive data in the industry. Unlike other providers, Polk Audiences are not restricted to sample data but built from comprehensive insights and analytics that span over 30+ years of vehicle transactions in the United States.
Latest Insights & Events
On the Radar: Current Trends, Insights and upcoming events
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mobility-global:pillars/sales-solutions
New Year’s Briefing 2026
Ahead of the NADA Show 2026, see how macro trends and local market intelligence help dealers identify demand, target buyers and close profitable deals.
Data and forecasts
2025-12-21T00:00:00.000Z
10 min
New Year’s Briefing 2025
Ahead of the NADA Show 2026, see how macro trends and local market intelligence help dealers identify demand, target buyers and close profitable deals.
Case studies
2025-11-30T00:00:00.000Z
2min
New Year’s Briefing 2024
Ahead of the NADA Show 2026, see how macro trends and local market intelligence help dealers identify demand, target buyers and close profitable deals.
Automotive consumer demand
2024-09-27T00:00:00.000Z
15min
New Year’s Briefing 2023
Ahead of the NADA Show 2026, see how macro trends and local market intelligence help dealers identify demand, target buyers and close profitable deals.
EV adoption
2023-04-30T00:00:00.000Z
100
CONTACT US
Let's make things happen
Tailor the perfect platform for your business. Speak with one of our representatives so we can craft the forecasts and reports you need.