OEMs and NSCs

OUTCOMES

How we can help

View the market from every angle

Make smarter decisions with automotive intelligence that actually reflects what’s happening in the market. By bringing together new and used vehicle information and VIO data with sales, inventory, incentives, demographics, and real transaction data, you get a clear view of landscape – so your organization can make decisions with confidence.

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Deliver the right buyers

Conquest intelligence powered by Polk, are predictive models created from insights found in the most robust automotive data in the industry. With over 30 years of owner and vehicle history, these segments are built from comprehensive analytics stemming from new, used and service transactions of each vehicle make and model sold in the United States.

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Make your first-party data smarter

Data Services powered by Polk enables marketers to power their owner and lead communications with best-in-class automotive intelligence. Polk Data Services helps OEMs and dealers improve CRM performance and save money through vehicle verification, data cleansing, data enrichment and recent purchase lead suppression.

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Your connection to delivering accurate vehicle payment data

Achieve unparalleled precision in vehicle payment calculations. Maximize your platform’s capabilities with payment intelligence, powered by Market Scan, to provide extensive pricing and incentive data as well as an advanced calculation engine and unique search-by-payment feature.