Measure Vehicle Loyalty, Conquest and Defection

Know who you're keeping and who you're losing

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BENEFITS

Build, measure and improve vehicle owner loyalty

Holding onto your loyal customers and winning new buyers is more important than ever. To help you address this challenge, Mobility Global offers a web-based loyalty analytics tool that tracks all vehicle purchases per household during the past ten years.

Going beyond traditional survey methods or partial data samples, this transaction-based tool allows you to quickly assess owner loyalty and defection regarding all new vehicle purchases by geography, vehicle traits, financing and demographics over time, so you can agilely respond to the market and preserve long-term growth.

FEATURES

What's included

CHAT TO SALES

Data and Analysis

Purchase and ownership history: Transaction history and trends (current +5 years), filterable by month/quarter/year, with return-to-market counts and new/used pathway tracking.
Repurchase timing and purchase-cycle analytics: Including time-between-purchases and cycle-length comparisons across segments (dealer/lender/region/vehicle/customer).
Vehicle and product attribute intelligence: Analysis across make/ model/ manufacturer/ segment and key specs (fuel type, body style, drive train, cylinder) to quantify how attributes influence purchase decisions.
Customer, geography, and market segmentation: Granular segmentation by DMA and ZIP, plus consumer demographics (ethnicity, gender, income, age) to understand behavior differences and local market variation.
Financing & lender performance views: Financial/financing attribution and segmentation (lease vs. purchase, captive vs. non-captive, financial institution) to evaluate how financing choices relate to loyalty, retention, and switching.
Loyalty, retention, and competitive dynamics: Quantified reporting in both counts and percentages, cut by dealer, lender, region, vehicle and demographic segments. Competitive retention analysis highlighting performance, opportunities, and threats, including conquest vs. defection ratios to size wins/losses versus competitors.

Dashboard and capabilities

Loyalty flow and switching insights: Understand how a make/model wins, retains, and loses owners across internal and external competitors.
Standardized scorecards and trend monitoring: Track loyalty, conquest, defection, and conquest/defection ratio trends over time.
Sales-source decomposition: Decompose new vehicle insights/sales volume for any make/model, including splits such as new vs. used and loyalist vs. conquest contribution.
Flexible drilldowns and filtering: Drill from national (US) down to DMA with time filtering (monthly views across a two-year window).
Methodologies and segmentation options: Choose methodology view, apply custom competitive segmentation and customize target geographies for tailored comparison sets.
User-friendly workflow and sharing: Point-and-click, drag-and-drop dashboard interaction with at-a-glance visualizations. Save queries for repeat use and export/download results for sharing and offline analysis.

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ESSENTIAL INFORMATION

Explore the types of questions the Mobility Global Loyalty Analytics Tool can answer

Sales and marketing

Which competitive brand are owners more likely to stay loyal to or defect to?
Which brands do former customers choose once they leave?
Which vehicle models are trending down in loyalty and may need additional marketing support?

Field operations

Which regions have higher loyalty rates than others?
What is the loyalty performance for the dealers in my network?
Which dealers in my network need additional coaching and training support to improve their conquest/defection ratios?

Product strategy and management

Which vehicle segments have higher loyalty than others?
Which models win more customers than they lose to competing models?
Which demographic segments, such as age and ethnicity, have a higher loyalty for a specific brand or model?

Aftersales

Are customers who service their vehicles at my dealerships more likely to purchase a new vehicle at the same dealership?
Do factors such as the number of service visits or cost of service influence loyalty for my dealership?

Finance

Which types of customers are more likely to lease or buy?
Which brands have higher loyalty rates for lease or purchase?
Does the OEM captive finance company provide the OEM with a lift in loyalty?

INDUSTRIES

Let our solutions encounter your challenges

OEMs and NSC

Improve speed, accuracy and impact to drive revenue and increase share.

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Dealers

Best-in-class, data-driven solutions that save you money and grow retail sales.

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Government agencies

Comprehensive data and resources that support public agencies to drive economic growth, optimize transportation infrastructure, promote sustainability, and reduce accidents.

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Insurance companies

Power smarter underwriting, claims, and pricing decisions with the industry's most trusted automotive intelligence.

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Platforms and publishers

Audiences that drive sales. Performance measured in real-time sales. Comprehensive and instant pricing data to process sales. All at your fingertips.

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Aftermarket

Improve fitment accuracy, optimize inventory decisions, and uncover market opportunities with trusted automotive intelligence.

Lenders and banking

Comprehensive and instant pricing data to process sales. All at your fingertips.

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