Loyalty Analytics
- See exactly when and why households return to market.
- Identify retention risks and conquest opportunities sooner.
- Uncover buying patterns across multiple vehicle purchases.
- Access early-read loyalty insights.
- Measure campaign impact while there is still time to act.
- Spot emerging trends before traditional reporting reveals them.
- Benchmark loyalty and conquest performance against competitors.
- Pinpoint opportunities by market, region, or ZIP code.
- Make decisions with confidence using industry-leading data accuracy.
Core product
- Blended data foundation
- Geography granularity
- Make and model details
- Return to market detail and timing
- Loyalty, conquest, defection, C/D insights
- Fuel type detail
- Household demographics
- 5 years plus current calendar year
Add-on module
- Weekly loyalty tracking
FAQs
Loyalty Analytics combines industry-leading, statistically derived consumer loyalty analytics, powered by key inputs to provide the most accurate view of customer loyalty and purchasing data.
- Multi-sourced vehicle ownership data: The foundation of the solution, combining vehicle registrations and other key industry inputs to deliver a statistically derived view of household relationships, vehicle ownership history, and customer purchase behavior.
- Sales Data: Provides timely vehicle purchase data with frequent updates, helping support faster insights and decision-making.
- Finance Data: Adds valuable standardization and enrichment, including finance type and lender information.
Together, these sources create a more complete and accurate picture of loyalty, conquest, and return-to-market activity.
Loyalty Analytics offers two approaches to measuring loyalty, each designed to support different business needs:
- Household Methodology: Measures loyalty based on all vehicles a household owns and retains, providing a more complete view of customer behavior. It recognizes fleet additions and delivers results after 45 days.
- Disposal Methodology: Measures loyalty based on the vehicle a household replaces when acquiring a new vehicle, following a traditional one-for-one replacement model. Results are available after 145 days.
The Household methodology captures a significantly larger return-to-market audience and delivers earlier insights, while the Disposal methodology offers a more traditional replacement-based perspective.
Loyalty Monitor provides an early, weekly view of automotive loyalty trends, giving teams faster access to customer behavior insights before traditional monthly reporting is available.
- Track loyalty and conquest trends sooner with weekly, directional, and early-month reporting views.
- Evaluate campaign effectiveness faster to identify what's working and where adjustments may be needed.
- Make decisions with confidence using the same core methodology as gold-standard monthly loyalty reporting.
Loyalty Monitor helps teams spot opportunities earlier and respond more quickly to changing market dynamics.
Loyalty Analytics is available through Catalyst for Insight, a secure web-based analytics platform that brings together loyalty, registration, sales, and vehicle market intelligence in one place, making it easier to turn data into actionable business decisions.
- Analyze loyalty and conquest activity alongside broader market and competitive performance.
- Explore trends by geography, vehicle segment, make, model, and customer demographics.
- Access up to 10 years of historical data with flexible reporting, visualization, and sharing capabilities.
Catalyst for Insight enables teams to uncover market opportunities, benchmark performance, and make faster, data-driven decisions with confidence.
