Platforms and publishers
Audiences that drive sales. Performance measured in real-time sales. Comprehensive and instant pricing data to process sales. All at your fingertips.
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Polk Audiences
Created from a comprehensive understanding of auto buyers
Market Scan API
The most accurate vehicle payment data
Polk Signals
Measurement intelligence and insights based in real time sales
OUTCOMES
How we can help
Deliver the right buyers
Polk Audiences are predictive models created from insights found in the most robust automotive data in the industry. With over 30 years of owner and vehicle history, Polk Audiences are but built from comprehensive analytics stemming from new, used and service transactions of each vehicle make and model sold in the United States.
The currency for measurement in automotive
Polk Signals identifies the attributes most relevant to automotive sales, including transactions for both new and used vehicles. Polk Signals is the currency for measurement and attribution in automotive, informing platforms that are driving digital investment and activation.
Your connection to delivering accurate vehicle payment data
Achieve unparalleled precision in vehicle payment calculations. Maximize your platform’s capabilities with Market Scan’s extensive pricing and incentive data, advanced calculation engine, and unique search-by-payment feature.
COMPREHENSIVE COVERAGE
The industry’s best data all in one place
1+
Billion vehicles transactions a year
250+
Million vehicle payments generated daily
4K+
Assembled data deliveries in the US each month
PARTNERSHIPS & INTEGRATIONS
"(Our) partnership (with Mobility Global) empowers local, regional, and national auto advertisers to identify in-market households, connect with them across communities, and optimize campaigns in real-time against key performance metrics such as website visits and foot traffic."
Murphy VandeMotter
Director of Data Operations at Madhive
Polk Audiences
Activate audiences that deliver results
Polk Signals
Get fast, accurate results from US marketing efforts - across any channel
Polk Data Services
Make your first party data smarter
“(Our Polk) integration marks a major milestone in delivering more advanced, higher-performing tools. Supply-side targeting and curation are maturing rapidly. Targeting has been a key focus for us, and the ability to measure outcomes with Polk delivers significant advertiser value.”
Brian Chisholm
SVP of Strategic Partnerships at OpenX
Polk Audiences
Activate audiences that deliver results
Polk Signals
Get fast, accurate results from US marketing efforts - across any channel
Polk Data Services
Make your first party data smarter
“Leveraging the Polk Automotive Solutions portfolio with Cognition's platform will enable advertisers to reach the right audiences with precision, measure campaign performance effectively, and make data-driven decisions to optimize their advertising strategies.”
Carson Henry
CEO, Cognition
Polk Audiences
Activate audiences that deliver results
Polk Signals
Get fast, accurate results from US marketing efforts - across any channel
Polk Data Services
Make your first party data smarter
Latest Insights & Events
On the Radar: Current Trends, Insights and upcoming events
tags
mobility-global:pillars/sales-solutions
New Year’s Briefing 2026
Ahead of the NADA Show 2026, see how macro trends and local market intelligence help dealers identify demand, target buyers and close profitable deals.
Data and forecasts
2025-12-21T00:00:00.000Z
10 min
New Year’s Briefing 2025
Ahead of the NADA Show 2026, see how macro trends and local market intelligence help dealers identify demand, target buyers and close profitable deals.
Case studies
2025-11-30T00:00:00.000Z
2min
New Year’s Briefing 2024
Ahead of the NADA Show 2026, see how macro trends and local market intelligence help dealers identify demand, target buyers and close profitable deals.
Automotive consumer demand
2024-09-27T00:00:00.000Z
15min
New Year’s Briefing 2023
Ahead of the NADA Show 2026, see how macro trends and local market intelligence help dealers identify demand, target buyers and close profitable deals.
EV adoption
2023-04-30T00:00:00.000Z
100
CONTACT US
Let's make things happen
Tailor our solutions for your business. Speak with one of our representatives so we can deliver the insights and workflows you need.