Polk Data Services
Make your first party data work harder. Your customers are your greatest asset and the need to better understand them is critical for growing sales and lifetime value. When your first party data is actionable, you can develop more effective messaging and offers while reducing waste. You make every impression count.
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Product Family
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Benefits
Know more about your customers
Improve conversions. Increase customer retention. Save money.
Cleanse: Consumer hygiene
- Ensure the right message and offer are delivered to the right household.
- Improve identity matching capabilities to develop target profiles.
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Verify: Vehicle hygiene
- Ensure the household still has the vehicle and reduce wasted impressions
- Targeted Service offers. Targeted Trade-In offers.
- Avoid annoying customers with irrelevant offers.
- Validate warranty coverage.
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Enrich
- Enriched first-party data improves personalization at scale.
- Sharpen audience segmentation and increase customer engagement.
- Add quality insights to your customer profiles like make, segment, class, and fuel type .
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Suppress
- Reduce costs by removing households no longer in-market.
- Remove leads from out-reach programs that have recently purchased.
- Optimize the efficiency of your conquest and retention programs.
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Features
The insights that power the portfolio
Owner and vehicle data to improve every downstream outcome
Owner Signals:
- Automotive ownership insights such as make, model, loyalty, purchase style, household and credit profile.
Complete coverage:
- Detailed enrichment profiles across every make, model, segment, fuel type, and class in the US.
INDUSTRIES
Let our solutions encounter your challenges
OEMs and NSC
Improve speed, accuracy and impact to drive revenue and increase share.
Dealers
Best-in-class, data-driven solutions that save you money and grow retail sales.
Government agencies
Comprehensive data and resources that support public agencies to drive economic growth, optimize transportation infrastructure, promote sustainability, and reduce accidents.
Insurance companies
Power smarter underwriting, claims, and pricing decisions with the industry's most trusted automotive intelligence.
Platforms and publishers
Audiences that drive sales. Performance measured in real-time sales. Comprehensive and instant pricing data to process sales. All at your fingertips.
Aftermarket
Improve fitment accuracy, optimize inventory decisions, and uncover market opportunities with trusted automotive intelligence.
Lenders and banking
Comprehensive and instant pricing data to process sales. All at your fingertips.
Capabilities
FAQs
How frequently is Polk Signals data updated?
Data is updated daily. We receive and process automotive transactional data daily to ensure we are using the most current Information available for measurement and insights.
Latest Insights & Events
On the Radar: Current Trends, Insights and upcoming events
tags
mobility-global:pillars/sales-solutions
New Year’s Briefing 2026
Ahead of the NADA Show 2026, see how macro trends and local market intelligence help dealers identify demand, target buyers and close profitable deals.
Data and forecasts
2025-12-21T00:00:00.000Z
10 min
New Year’s Briefing 2025
Ahead of the NADA Show 2026, see how macro trends and local market intelligence help dealers identify demand, target buyers and close profitable deals.
Case studies
2025-11-30T00:00:00.000Z
2min
New Year’s Briefing 2024
Ahead of the NADA Show 2026, see how macro trends and local market intelligence help dealers identify demand, target buyers and close profitable deals.
Automotive consumer demand
2024-09-27T00:00:00.000Z
15min
New Year’s Briefing 2023
Ahead of the NADA Show 2026, see how macro trends and local market intelligence help dealers identify demand, target buyers and close profitable deals.
EV adoption
2023-04-30T00:00:00.000Z
100
CONTACT US
Let's make things happen
Tailor the perfect platform for your business. Speak with one of our representatives so we can craft the forecasts and reports you need.