Polk Signals
Measurement intelligence and insights based in real time sales.
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Benefits
Polk is the currency for measurement in automotive
The industry’s leading resource for marketing performance, measurement, and campaign insights.
Campaign performance
- Attribution based on sales and buy-through rates.
- Track results across all vehicle sales (new and used), including featured vehicle, brand vehicles, and competitive vehicles.
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Marketing optimization
- Use sales data to make informed decisions that boost campaign performance.
- Increase media value spend by determining which ads performed best across media channels, frequency levels, and creative executions.
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Consumer profiles
- Get customer profiles across every make and model.
- Understand customer profiles and benchmarks for every make and model, segment and class, and all fuel types and powertrains.
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Features
The insights that power the portfolio
Polk is the currency for measurement in automotive
- Owner signals: Automotive ownership behavior such as loyalty, purchase style, household and credit profile.
- Purchase signals: Automotive transactions across new, used and service.
- Complete coverage: Segments across every make, model, segment, fuel type, and class in the US.
INDUSTRIES
Let our solutions encounter your challenges
OEMs and NSC
Improve speed, accuracy and impact to drive revenue and increase share.
Dealers
Best-in-class, data-driven solutions that save you money and grow retail sales.
Government agencies
Comprehensive data and resources that support public agencies to drive economic growth, optimize transportation infrastructure, promote sustainability, and reduce accidents.
Insurance companies
Power smarter underwriting, claims, and pricing decisions with the industry's most trusted automotive intelligence.
Platforms and publishers
Audiences that drive sales. Performance measured in real-time sales. Comprehensive and instant pricing data to process sales. All at your fingertips.
Aftermarket
Improve fitment accuracy, optimize inventory decisions, and uncover market opportunities with trusted automotive intelligence.
Lenders and banking
Comprehensive and instant pricing data to process sales. All at your fingertips.
Capabilities
FAQs
How frequently is Polk Signals data updated?
Data is updated daily. We receive and process automotive transactional data daily to ensure we are using the most current information available for measurement and insights.
Latest Insights & Events
On the Radar: Current Trends, Insights and upcoming events
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mobility-global:pillars/sales-solutions
New Year’s Briefing 2026
Ahead of the NADA Show 2026, see how macro trends and local market intelligence help dealers identify demand, target buyers and close profitable deals.
Data and forecasts
2025-12-21T00:00:00.000Z
10 min
New Year’s Briefing 2025
Ahead of the NADA Show 2026, see how macro trends and local market intelligence help dealers identify demand, target buyers and close profitable deals.
Case studies
2025-11-30T00:00:00.000Z
2min
New Year’s Briefing 2024
Ahead of the NADA Show 2026, see how macro trends and local market intelligence help dealers identify demand, target buyers and close profitable deals.
Automotive consumer demand
2024-09-27T00:00:00.000Z
15min
New Year’s Briefing 2023
Ahead of the NADA Show 2026, see how macro trends and local market intelligence help dealers identify demand, target buyers and close profitable deals.
EV adoption
2023-04-30T00:00:00.000Z
100
CONTACT US
Let's make things happen
Tailor the perfect platform for your business. Speak with one of our representatives so we can craft the forecasts and reports you need.