Polk Automotive Solutions

The source of truth for auto data and insights

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Benefits

About Polk Automotive Solutions

Delivering best-in-class intelligence, insights and products that empower marketers to connect more effectively with their customers.

The Polk Automotive Solutions product suite is available from Mobility Global, which provides insight and intelligence across the entire automotive value chain from product planning, aftermarket, sales and marketing. Our Polk Automotive Solutions portfolio leverages the industry’s most comprehensive US vehicle data sets to deliver industry-leading audience, measurement, and insight products spanning the entire car-buying lifecycle.

Our offerings include: Polk Audiences, Polk Signals, Polk Auto Direct and Polk Data Services.

Polk Audiences
Built to drive sales, not just traffic. Activate US audiences that deliver on your marketing strategy

Polk Signals
Get fast, accurate results from US marketing efforts - across any channel

Polk Auto Direct (formerly Polk Dealer Marketing)
Powerful audience management and attribution tool allowing dealers to create the best audience marketing strategy

Polk Data Services
Cleanse, update, score and enrich your US automotive CRM and lead databases

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Chat to sales

Polk Audiences

Built to drive sales, not just traffic. Activate US audiences that deliver on your marketing strategy.

Polk Signals

Get fast, accurate results from US marketing efforts - across any channel.

Polk Auto Direct (formerly Polk Dealer Marketing)

Powerful audience management and attribution tool allowing dealers to create the best audience marketing strategy.

Polk Data Services

Cleanse, update, score and enrich your US automotive CRM and lead databases.

INDUSTRIES

Meet solutions built for your challenges

OEMs and NSC

Improve speed, accuracy and impact to drive revenue and increase share.

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Dealers

Best-in-class, data-driven solutions that save you money and grow retail sales.

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Government agencies

Comprehensive data and resources that support public agencies to drive economic growth, optimize transportation infrastructure, promote sustainability, and reduce accidents.

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Insurance companies

Power smarter underwriting, claims, and pricing decisions with the industry's most trusted automotive intelligence.

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Platforms and publishers

Audiences that drive sales. Performance measured in real-time sales. Comprehensive and instant pricing data to process sales. All at your fingertips.

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Aftermarket

Improve fitment accuracy, optimize inventory decisions, and uncover market opportunities with trusted automotive intelligence.

Lenders and banking

Comprehensive and instant pricing data to process sales. All at your fingertips.

ESSENTIAL INFORMATION

FAQs

Where are Polk Audiences available?

Polk Audiences are available in all marketing and media channels including linear and advanced TV, digital, websites, social, out-of-home, direct mail, and email. Our curated Polk Audiences are available across every major data store and media platforms. Audience packages are also available through Brand Direct, a transaction process for clients that have a direct relationship with Polk Automotive Solutions.

Are Polk Audiences built from sample data?

Polk Audiences are predictive models created from insights found in the most robust automotive data in the industry. With over 30 years of owner and vehicle history, the suite of Polk Audiences are not limited to sample data, but built from comprehensive analytics stemming from new, used and service transactions of each vehicle make and model sold in the United States.

Are Polk Audiences built from modeled data?

Yes. Polk Audiences are predictive models built from the most robust automotive data in the industry. Unlike other providers, Polk Audiences are not restricted to sample data, but built from comprehensive insights and analytics that span over 30+ years of vehicle transactions in the United States.

What marketing strategies can Polk Audiences support?

Polk Audiences are designed to support any automotive marketing strategy, whether you are marketing vehicles, parts and service, motorcycles, recreational vehicles, or automotive finance and insurance. From retail events to vehicle launch campaigns, we have you covered with Polk Audiences: owner, in-market, and a newly designed Electrification taxonomy specifically built for EV and hybrid owners and shoppers.

Do Polk Signals include vehicle sales for campaign measurement?

Polk Signals identify the automotive attributes most relevant to automotive marketers, including transactions for both new and used vehicles. Our comprehensive data set gives marketers insights into vehicles sold, whether they are new vehicles, used vehicles, your brand, or competitive brands.

How frequently are Polk Signals updated for campaign measurement?

Polk data is updated daily, making Polk Signals the ideal automotive source for campaign analytics, creative, and bid optimization.

Are Polk Audiences CPPS compliant?

Yes. All Polk data complies with the Driver’s Privacy Protection Act (DPPA) and as a result, is compliant with all other relevant automotive data privacy laws.

How to transact on Polk Auto Direct?

On Meta/Facebook:

Choose from available Polk Audience packages to directly onboard into Meta/Facebook platforms for activation. Utilizing your existing dealer ad account, through Polk Auto Direct, your selection of Polk Audiences will be sent to your Facebook account within 10 days of purchase.

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