Retail Network Planning
We support clients with a comprehensive suite of retail network services, including: a self-service network planning tool, detailed market studies and network blueprints, micro-level sales and service opportunity forecasting, and a global team of experts providing consultancy on retail transformation trends and implementation strategies.
- Understand your regional market opportunity
- Quantify the impact of EVs and online retailing at the micro-location level
- Optimize your physical retail network for sustainable success
- Model the impact of network changes
- Increase sales, market share, and profitability
Our Retail Network Planning Solutions include:
Market Studies or Network Blueprints determine the mid- to long-term optimal network configuration, whether a newer brand is entering the market or expanding, or an established brand is looking to optimize and consolidate physical footprint.
The analysis includes:
- Current network performance analysis and competitor benchmark
- Market potential assessment and forecast for sales and service opportunity
- Ideal network location simulation (Greenfield or Brownfield)
- Network action recommendations and pragmatic implementation plan
- Impact analysis, i.e. the impact of “bridging the gap” moving from status quo to the ideal
Our web-based, do-it-yourself network planning tool makes impact scenario simulation and future network optimization interactive and user-friendly.
The tool offers users the ability to:
- Interact with network planning data via an intuitive map interface
- Regularly update volume plans and calculate dealer level sales and service potentials and future capacity requirements
- Perform “what if” analysis and measure the impact of network location actions (add, consolidate, relocate, downgrade dealer sites)
As disruptive megatrends – online retail, electrification and shared mobility – become reality, we help automakers understand how those will impact dealer networks in the future.
Our Retail Transformation Advisory Services include:
- Optimal location planning for diversified innovative retail formats
- Transition planning to an Agency or Direct-to-Consumer sales model
- EV adoption prediction model at micro-level geography to measure dealer level sales and service potential impact
- Surveys to understand the evolving omni-channel customer journey
Schedule your free, retail transformation workshop today!
Let our solutions encounter your challenges
How we help you optimize dealer networks
Manage network performance and increase sales penetration: Identify your network’s strength and weaknesses and target opportunities effectively through comprehensive vehicle sales and ownership data, consumer behavior data and loyalty metrics.
Forecast sales/aftersales opportunity & set dealer targets: Leverage best-in-class forecasting data at micro geography levels to identify localized opportunities and set defendable dealer targets.
Plan aftersales capacity requirements: Understand local EV adoption trends and impact on future service capacity and charging requirements.
Maintain and optimize dealer geography: Understand consumer travel pattern and market cross-sell to optimize market areas.
Optimize physical dealer footprint for best market coverage and profitability: Determine the optimal number and location for dealers in the market, considering omni-channel retailing trends and diversified retail formats.
Build a long-term retail transformation strategy: Stay on top of industry trends through competitor benchmark studies, evaluation of alternative retail formats and digital retailing, and legal feasibility assessment.
Challenge
A global premium brand that experienced significant growth in recent years expects continuous sales increase. The historically grown retail network was not capable of delivering the expected new car sales volume or coping with the resulting aftersales capacity demand.
Solution
Mobility Global reviewed the potential and competitive landscape of global markets, prioritized network actions on a larger national scale as well as micro locations in the key markets. Leveraging sophisticated spatial models, Mobility Global designed an effective and efficient future dealer network.
Result
The client gained a global retail strategy and actionable network migration plans for individual markets.
Challenge
A global OEM was looking to diversify its dealer formats to improve the customer shopping experience and respond to increasing land prices in dense metropolitan areas.
Solution
Mobility Global identified and analyzed the impact and benefits of different retail formats, such as digital showrooms, boutiques and flagship stores. Our simulation models were adapted to create network scenarios to predict the sales and service potential impact of various dealer format combinations, as well as expected network profitability improvement.
Result
The client gained better understanding of market needs from the consumers' perspective and could determine a multi-format future network strategy, to deliver superior customer experience and viable dealer business cases.
Challenge
A new EV brand (so-called disruptor) is looking to launch vehicles in several international markets and worked with Mobility Global consultants to define the optimal market entry retail network strategy.
Solution
Mobility Global consultants worked closely with the client to develop a custom segmentation and market forecast for the new product as well as a retail network strategy that considers online and offline channels. The recommended network plan includes the quantity and quality (format) of required dealer representation in each local market, as well as throughput requirements to make the future network sustainable.
Result
The client gained better understanding of consumer profiles, measurable local market demand and competitive benchmark. Mobility Global delivered an actionable blueprint network plan, including year-by-year expansion priorities.
Automotive Industry Analysis
