THOUGHT LEADERSHIP
Identify the right customer
Unlock smarter, faster decisions with advanced automotive data intelligence and predictive analytics—empowering you to target the right customers, optimize campaigns, and drive profitability through greater insights and stronger engagement.
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Polk Audiences
Created from a comprehensive understanding of auto buyers.
Polk First Party Data Services
Make your first-party data smarter and more actionable.
Mastermind
Predict and proactively engage every buyer.
OUTCOMES
Understand your market. Maximize your impact.
Connect with the right buyers
Use predictive analytics and machine learning to pinpoint who is in-market, when they’ll shop, and what they need, so your marketing strategies are precise, relevant and built to convert.
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Accurately define your addressable market
Identify who truly sits within your addressable market and refine your audience and communication strategies, revealing how many prospects you can reach, who they are, and where the greatest opportunity exists.
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A true 360° view of every customer
Get a complete view of every customer to sharpen segmentation, maximize accuracy, strengthen retention strategies, and prioritize the campaigns that drive the highest lifetime value.
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From static data to up-to-date predictive insights
Move from static snapshots of your market to enriched, always-current intelligence that predicts who’s about to return in-market, enabling proactive outreach that boosts retention and drives profitability.
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OUR IMPACT
Driving success together
650+
million vehicles tracked daily
30+
years of ownership history
10%
average lift in loyalty
manual-page-selection
mobility-global:pillars-and-need-states/planning-solutions/manage-the-supply-chain
mobility-global:pillars-and-need-states/sales-solutions,mobility-global:pillars-and-need-states/sales-solutions/find-the-right-customer
mobility-global:products-and-platforms/product-capabilities/technology-supply-chain-and-sustainability
mobility-global:insights-and-intelligence/topic/supply-chain-and-manufacturing
mobility-global:products-and-platforms/services-and-advisory/training-and-enablement
mobility-global:contextual-variables/segmentation-and-user-context/industry-or-sector/automotive-insurance-and-risk-management
Latest Insights & Events
On the Radar: Current Trends, Insights and upcoming events
tags
mobility-global:pillars/sales-solutions
New Year’s Briefing 2026
Ahead of the NADA Show 2026, see how macro trends and local market intelligence help dealers identify demand, target buyers and close profitable deals.
Data and forecasts
2025-12-21T00:00:00.000Z
10 min
New Year’s Briefing 2025
Ahead of the NADA Show 2026, see how macro trends and local market intelligence help dealers identify demand, target buyers and close profitable deals.
Case studies
2025-11-30T00:00:00.000Z
2min
New Year’s Briefing 2024
Ahead of the NADA Show 2026, see how macro trends and local market intelligence help dealers identify demand, target buyers and close profitable deals.
Automotive consumer demand
2024-09-27T00:00:00.000Z
15min
New Year’s Briefing 2023
Ahead of the NADA Show 2026, see how macro trends and local market intelligence help dealers identify demand, target buyers and close profitable deals.
EV adoption
2023-04-30T00:00:00.000Z
100
CONTACT US
Let's make things happen
Tailor our solutions for your business. Speak with one of our representatives so we can deliver the insights and workflows you need.