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Market Impact

Know exactly where to win with a single, clear view of demand, share, loyalty, and inventory that explains shifts in your performance, turning insight into confident, ROI‑driving action.

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BENEFITS

Connect performance drivers to clear, data‑driven action

We explain the why—your performance—so you can act on the what: what to do next across marketing campaigns, sales processes, inventory, and more.

Understand why your market performance is shifting

Understand why performance is changing with a unified view of demand, share, loyalty, defection, inventory, competitive activity and more.
See what’s driving behavior nationally, regionally and locally with ZIP‑code and DMA-level insight into customer trends and competitive dynamics.
One dashboard that explains the market context, giving teams clarity on the forces impacting performance before decisions are made.

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Turn sales performance insights into action

Move from insight to action faster by eliminating manual data gathering and disconnected insights.
Translate market signals into clear direction with a single source of unbiased, reliable intelligence.
Turn the “why” into a clear “what to do next”—informing sales plans, marketing campaigns, inventory strategy, and resource allocation.

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Take action where the market rewards you

Identify why opportunities exist and where to act by understanding key market pressures that drive performance, which lead to stronger strategic plans.
Outmaneuver competitors by understanding the drivers behind growth, risk, and demand shifts to optimize your people/processes and marketing efforts.
Direct budgets and execution where they matter most, tying market insight to marketing, sales, and inventory decisions that maximize ROI.

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Features

What's included

Market Impact connects performance drivers (“why”) directly to decisions and actions (“what”)—so teams know not just what’s happening, but exactly how to respond.

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Standardized weekly sales reporting for a genuine view
New and used sales insights
Multiple levels of geography
Market share and demand
Loyalty/ conquest/defection trends
Demographic buyer profiles and zip code density
Brand and model profiles
Inventory insights
Same brand and competitor insights

INDUSTRIES

Let our solutions encounter your challenges

OEMs and NSC

Improve speed, accuracy and impact to drive revenue and increase share.

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Dealers

Best-in-class, data-driven solutions that save you money and grow retail sales.

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Government agencies

Comprehensive data and resources that support public agencies to drive economic growth, optimize transportation infrastructure, promote sustainability, and reduce accidents.

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Insurance companies

Power smarter underwriting, claims, and pricing decisions with the industry's most trusted automotive intelligence.

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Platforms and publishers

Audiences that drive sales. Performance measured in real-time sales. Comprehensive and instant pricing data to process sales. All at your fingertips.

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Aftermarket

Improve fitment accuracy, optimize inventory decisions, and uncover market opportunities with trusted automotive intelligence.

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Lenders and banking

Comprehensive and instant pricing data to close deals and grow share.

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ESSENTIAL INFORMATION

FAQs

What data sources power Market Impact?

Market Impact uses a blended data approach combining new and used vehicle insights, OEM RDR records, and financial institution data. Each source contributes unique strengths—accuracy, speed, and standardization—to deliver a more complete and reliable view of the market.

Why does Market Impact blend multiple data sources instead of using just one?

No single data source is perfect. New and used vehicle data is the most accurate but slow, OEM RDR data is the fastest but varies by dealer submission, and financial data helps standardize results but has regulatory limits. By blending these sources, Market Impact minimizes individual weaknesses and delivers faster, consistent, and higher quality insights.

Why is a blended data approach better than relying on a single data source?

A blended approach delivers faster, more resilient, and more actionable insights. By integrating multiple high quality data inputs, Market Impact minimizes dependency on any single source, reduces risk from delays or missing data, and provides a more comprehensive picture of market dynamics. This enables more confident decision‑making while ensuring continuity and consistency across reporting.

How does Market Impact standardize data across sources?

Market Impact applies consistent business rules and normalization logic new and used vehicle insights, OEM RDR, and financial institution data. By aligning definitions, resolving discrepancies, and standardizing reporting structure, we deliver an apples‑to‑apples view of performance across OEMs, dealers, and markets—something standalone data sources cannot provide.

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