Retail Advertised Inventory

Staying competitive

The Retail Advertised Inventory solution provides a near real time understanding on how advertised inventory affects market share gains and losses, enabling users to optimize incentive spending, production allocation and product mix on a weekly and monthly basis. It uniquely provides details at both a vehicle and geographic level in order to pinpoint opportunities and risks arising from the competitive environment.

Covering over 19,000 dealer sites in the United States the solution gives a comprehensive view of the online new vehicle virtual showrooms being promoted by franchised and unfranchised dealers alike, covering over 90% of all new vehicles sold nationwide. Access trends and the composition of retail advertised inventory with 40+ attributes such as model, trim, model year, fuel type at a national, state, DMA and dealer level of geographic detail.

• What vehicles are being advertised by dealers today in the US, in a specific region or market?
• Where is the biggest opportunity (for my brand) based on competitive inventory levels?
• When are competitors showing new models and rolling over model year inventory on dealer websites?
• What is the composition of the inventory competitors are advertising in a specific market?
• How can (my brand) leverage incentives and advertising programs to support loyalty and drive conquest opportunities?

• Real time understanding on how advertised inventory is affecting market share gains and losses
• Optimize incentive spending by leveraging regional support
• Target customers that are ready to buy in key areas through inventory-based advertising